Lamar Berry has literally "written the book"on internal marketing and the development of corporate culture. Internal marketing will bond one's employees to the organization's service vision and mission.

Internal marketing helps synergize an organization's "internal corporate identity" with its "external marketing imagery." Ultimately, employees become the living manifestation of that identity, enhancing service quality, competitive position, and profits.

Internal marketing specializes in assisting leaders of companies that are in changing competitive environments that must forge a "paradigm shift" within their organization.

Internal marketing excels in helping companies develop internal marketing systems that build employee commitment and involvement to either a service-driven culture or a new way of pursuing innovative revenues. This results in a culture that will measurably reduce employee turnover, increase employee productivity, execute aggressive promotions more effectively, retain customers, and increase sales and profits from those customers.

Working closely with corporate leaders, we strategically research and plan, create and manage the culture-building events, activities, and communications that keep one's employees dedicated to their vision and mission. And, we assist our clients in systematically measuring the profitability and productivity that their commitment to internal marketing generates.

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The Power of Internal Marketing
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Media Evolution
It's not often that you find new marketing thinking that can truly change the way you do business. That's what you'll find inside Media Evolution, a limited edition magazine from International Marketing Systems. Included is information that every CEO, COO and marketer needs today to maximize the potential of the organization's current budget.

Articles include:

Exploitation: It's a Good Thing.
Learn how Lamar Berry, Chairman of IMS, describes "That media companies are thinking like marketers. Now marketers have to start thinking like media companies."

Evolution/Revolution.
A Media Time-Line.
In just 550 years, the media has driven revolutions in how we live and how we get information. Here's a quick historical snapshot on where we've been and where it's all headed and what that means for the media business.

Building a Promotion from the Bottom Up.
Gary Dickson, President of IMS, shares how to leverage short-term sales spikes into long-term success and how to leverage "every ounce of value."

Media Multiplication/How to Multiply the Impact of Your Media Budget.
Learn about the secret weapon at IMS to help promotions win the media revolution. Find out the philosophy behind this critical component for marketing and promotional success.

Corporate Caliche.
It's tougher than concrete. IMS' Bruce Frasier, gaming industry expert talks about his first breakthroughs with IMS and shares a vision of the future.

Plus many other articles on how to significantly increase the value of your current media budget and increase sales and customer retention.

Order Today!