EXPANSION EXPERTS

IMS will analyze your concept’s image and organizational identity.

We then candidly critique your concept’s strengths and shortcomings related to:

• Entering into franchising or licensing expansion
• Pursuing a more aggressive expansion mode within your current franchise or license offering.

IMS develops strategic and tactical roadmaps for preparing your concept for franchising (or licensing) and launching into a methodical, carefully calculated expansion program.

IMS can assist with (or fully handle) the development of most support system program and content needs. (Including design, copy and production.)

IMS can play a role in your post launch operation. We adjust our staff support to your needs in the areas of:

• Field expansion/sales and marketing
• Franchisee communication and fi eld support
• Concept marketing and unit level advertising and promotion
• Developing and managing content for franchisee advisory councils; regional field symposiums;
annual conventions
• PLUS: other specialized marketing, communications and fi eld support oriented activities related to expanding your concept.

IMS WILL
EXCEED YOUR EXPECTATIONS!